UOB Group highlights its brand identity with Singapore Airlines
UOB PRIVATE BANKING AND UOB WHOLESALE BANKING BRANDING CAMPAIGN
UOB defined its mission statement as a bank anchored by values.
Campaign Objectives
Increase brand awareness
Create brand affinity
Spafax’s Solution
30-second and 60-second TVC in IFE (KrisWorld TV)
Campaign Mechanic
1 year in 2019
Results
Extensive passenger reach across the average monthly 1.7 million passengers on Singapore Airlines
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