Air Canada’s enRoute Magazine Wins Over Travellers
INCREASING READER ENGAGEMENT DURING COVID-19
In March 2020, Air Canada enRoute shifted to meet travellers where they are, maintaining its award-winning approach with a new focus on storytelling for digital platforms.
Campaign Objectives
Continue to inspire travellers with compelling, authoritative storytelling
Keep Air Canada top of mind for travellers who are dreaming of their next trip
Spafax’s Solution
Produce more digital-first stories
Increase social media output to respond to the moment
Campaign Mechanic
Keyword research and social listening were used to find topics that resonate with readers
Phased approach to storytelling based on shifting travel realities: travel at home, travel within Canada, international expansion
Results
55% increase in Unique Pageviews on digital articles
300% increase in digital story production (compared with the previous six months)
Contact our media experts to learn how we can help you achieve your marketing goals today.
