Maserati excites Singapore Airlines passengers with its new SUV model Levante

Client Sector

Automotive

Region

Asia Pacific

Airline

Singapore Airlines

Platforms

In-Flight Entertainment

LAUNCH OF THE MASERATI LEVANTE

Maserati showcased the powerful capabilities of its new SUV to affluent audience onboard Singapore Airlines

Campaign Objectives

• Increase brand awareness

• Generate excitement about the new Maserati Levante

• Drive sales

Spafax’s Solution

• 30-second TVC on IFE (KrisWorld TV)

Campaign Mechanic

2-months in 2019

Results

Extensive passenger reach across the average monthly 1.70 million passengers on Singapore Airlines

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