One Faber Group’s Destination Campaign in Singapore
DRIVING EXPERIENCE FIRST
Delivering A Uniquely Singapore Experience For Travelling Families with One Faber Group.
Campaign Objectives
Establishing One Faber Group as a go-to venue for families to dine and enjoy recreational facilities on top of Singapore’s Mount Faber attraction.
Drive awareness of One Faber Group’s exclusive attractions and dining packages to encourage signups from travelers with a promotional offer available on the website.
Spafax’s Solution
Targeting inbound travelers during the peak holiday period with instant reach through a Scoot Airlines hyper-targeted email campaign
Driving incremental reach through Facebook advertising to encourage signups when users were browsing online
Results
Achieved +117% above clickthrough rates on email while Facebook outperformed +20% above than Scoot’s benchmarks.
