J.Crew 360° Activation with JetBlue
Client Sector
Region
Airline
J.CREW & JetBlue surprised and delighted customers while capturing email addresses for holiday marketing efforts.
Campaign Objectives
Create brand awareness and loyalty for JetBlue and J.CREW
Engage travellers interactively to cement brand recall
Collect email addresses to boost holiday marketing efforts
Spafax’s Solution
A buzz-worthy experiential campaign in New York's JFK International Airport
An integrated campaign media comprising in-flight and digital media: Banners, Social, Carousel ad, Roadblock, JetBlueTV, Map channel
Campaign Mechanic
Making Thanksgiving Day travel — usually the most stressful travel period of the year — fun for passengers
Transforming the airport terminal with interactive photo and game booths, with sure-win prizes from J.CREW and JetBlue
Email addresses were captured via sweepstakes to win exclusive JetBlue and J.CREW gifts
Sweepstakes were promoted with ads on JetBlue’s IFE system, The Hub, social media sites of both companies, and in J. Crew online and retail stores
Customers unable to enjoy the activation in person were still able to participate in the sweepstake via ads inflight and on social channels.
Contact our media experts to learn how we can help you achieve your marketing goals today.
