MUFG (Mitsubishi UFJ Financial Group) Raises Brand Awareness with Singapore Airlines

Client Sector

Finance

Region

Global

Airline

Singapore Airlines

Platforms

In-Flight Entertainment

GLOBAL BRANDING CAMPAIGN

MUFG increased its global presence in the minds of international frequent flyers and potential investors

Campaign Objectives

• Advance MUFG’s brand associations

• Help MUFG retain top of mind when investors make their upcoming plans and decisions

Spafax’s Solution

• 5-second Billboard, placed before Movies on KrisWorld TV

Campaign Mechanic

2-months in 2019

Results

Average monthly reach of 1.70 million passengers on Singapore Airlines

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