Cartier Santos watch launch with LATAM
Cartier launches Santos watch fronted by Chilean-American actor Pedro Pascal with LATAM to the delight of fans of the iconic watch
Campaign Objectives
To increase sales numbers in Spanish speaking countries
To help raise awareness about the new Santos watch
Spafax’s Solution
LATAM VAMOS Magazine (advertorial spread, sponsored content) on all national and international flights of LATAM (except domestic and international flights from Brazil)
Results
LATAM VAMOS Magazine: 135,000 copies in SSC, for a total reach of 2,800,000 people, based on a monthly distribution
