Bukit Sembawang Estates showcases its new luxury property to Singapore Airlines passengers

Client Sector

Real Estate

Region

Asia Pacific

Airline

Singapore Airlines, PPS Club

Platforms

In-Flight Entertainment, Print

LAUNCH OF NEW PRIME DISTRICT PROPERTY 8 ST. THOMAS

Bukit Sembawang Estates announced the launch of its new luxury property to the affluent audience onboard Singapore Airlines.

Campaign Objectives

• Generate awareness of the new property

• Increase interest in the property and drive conversion to property sales

Spafax’s Solution

• 30-second TVC on Singapore Airlines’ IFE (KrisWorld TV)

• Full page ad in Priority Magazine, an exclusive publication delivered to the homes of high-net-worth frequent flyers of Singapore Airlines

Campaign Mechanic

9-months in 2019

Results

Extensive passenger reach across the average monthly 1.70 million passengers on Singapore Airlines, and 40,000 PPS Club members

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