Ascott builds brand sustenance with Singapore Airlines

Client Sector

Hospitality

Region

Asia Pacific

Airline

Singapore Airlines

Platforms

In-Flight Entertainment, Print

GLOBAL BRANDING CAMPAIGN

Ascott showcased its brand’s offerings and loyalty programme to international travellers.

Campaign Objectives

• Drive global awareness of the Ascott brand

• Putting Ascott at top of mind when travellers make their next hotel booking

• Increase room bookings

Spafax’s Solution

• 5-second billboard in Movies section of the airlines’ IFE system (KrisWorld TV)

• Full page ad in accompanying IFE magazine KrisWorld

Campaign Mechanic

6 months in 2019

Results

Extensive passenger reach across the average monthly 1.7 million passengers on Singapore Airlines

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