BatamFast Works with Scoot to Bring More Visitors to Batam
Credit photo: BatamFast
Client Sector
Region
Airline
Platforms
GENERATE INTERESTS & SALES FOR SINGAPORE — BATAM LEISURE TRAVEL
BatamFast leveraged Scoot's passenger profile and reach to drive increased Singapore-based tourism into Batam Island.
Campaign Objectives
Cement brand association as the top ferry service provider between Singapore and Batam
Encourage ticket sales by generating interest in Batam tourism
Spafax’s Solution
Advertisements and advertorials in Scoot magazine
In-cabin headrest covers on Scoot planes
Online retargeting on Facebook and search engines
Post air ticket booking EDMs to Scoot passengers
Campaign Mechanics
Various short sub-campaigns over multiple channels across a period of 8 to 10 months
Results
Delivered to all of Scoot's passengers and subscribers
Client mentioned that their target footfall/sales was met and exceeded
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