Giorgio Armani Fashion Blitz with Emirates
GLOBAL EXPANSION CAMPAIGN
Giorgio Armani and Emirates entertained affluent travellers while boosting the former's brand image and brand recall to boost global sales.
This partnership started off back in 2018 following a successful meeting in Milan with the client. They were exploring the idea of inflight and had run a few campaigns across some other airlines and were looking to expand this onto other airlines globally. Emirates was a “stand-out” airline for the client seeing the huge global reach and it being one of the world’s biggest and most recognisable airlines. The client loved the concept of the award-winning ICE package, and that their video creative would be placed in front of a highly captive global audience reaching an estimated 5 million monthly passengers travelling all over the globe.
Since this new partnership kicked off in 2018, the client has year-on-year been booking advertising slots onto our Emirates platform, usually for 2 months in each year.
Following the success of those video ad formats and to reinforce their media campaigns, Giorgio Armani will also be sponsoring the Business Traveller TV series later in the year. They will have a 5 minute branded content feature on Armani Casa within one of the Business Traveller episodes, this will be distributed onboard a number of our airline partners globally.
Campaign Objectives
Increase international reach
Boost exposure to affluent consumers
Raise global sales numbers
Spafax’s Solution
30-second video creative placed on IFE
5-minute branded content feature on the Business Traveller TV series
Campaign Mechanic
2-month annual bookings of IFE package since 2018, featuring several of Giorgio Armani's fashion ranges.
Results
Average monthly reach of 5 million passengers and 8.5 million impressions.
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