MTG Pacific E-Commerce Sales Campaign on Scoot

Client Sector

Consumer Goods

Region

Asia Pacific

Airline

Scoot

Platforms

Digital Media

BRAND BOOSTING CAMPAIGN

Growing awareness and brand love with Japan’s Celebrity-Endorsed Beauty Line, ReFa

Campaign Objectives

• Growing brand awareness within APAC for one of Japan’s premier beauty brand Refa to premium and in-market beauty audiences in Singapore

Spafax’s Solution

Tapping into Scoot’s Airlines large email subscriber base with a strong brand following in Singapore to drive incremental reach and website sales.

Results

Campaign reached a total 75,000 strong subscriber base and achieved a +144% higher engagement rates, effectively outperforming Scoot’s benchmarks.

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MTG ReFa Brand Boosting Campaign with Scoot

MTG ReFa Brand Boosting Campaign with Scoot

MTG ReFa Brand Boosting Campaign with Scoot

MTG ReFa Brand Boosting Campaign with Scoot

MTG ReFa Brand Boosting Campaign with Scoot

MTG ReFa Brand Boosting Campaign with Scoot

MTG ReFa Brand Boosting Campaign with Scoot