Diesel “Re-Collection” Launch with Emirates and LATAM
Client Sector
Region
LAUNCH OF NEW RANGE IN PARTNERSHIP WITH COCA-COLA
Diesel, Emirates and LATAM surprised and entertained passengers while increasing awareness of Diesel’s new fashion range, which was developed in partnership with Coca-Cola.
Campaign objectives
Increase international reach
Boost exposure to consumers, with a focus on the Chinese market
Raise global sales numbers
Spafax’s Solution
Emirates Chinese Package (30-second video advertisement spots before Mandarin and Cantonese movies and TV content) — December 2019
LATAM VIP Lounges (30-second advertising spots displayed in each lounge and across each screen, with repetitions every 5 minutes each day for the whole month — December 2019
LATAM In-flight TV (30-second video advertising spots before 7 premieres of the month), on all LATAM routes SCC International
Results
Emirates Chinese Package: Average gross reach of 600,000 passengers per month, with 12% of Emirates passengers from a country within the Far East region and an estimated 150,000 passengers per month from China.
LATAM VIP Lounges: Monthly average of 30,000 passengers on 3 digital screens in LATAM VIP Lounge Santiago, 23,000 passengers on 1 digital screen in LATAM VIP Lounge Miami, 12,000 passengers on 1 digital screen in LATAM VIP Lounge Buenos Aires, and 15,000 passengers on 1 digital screen in LATAM VIP Lounge Bogota
LATAM In-flight TV: Monthly average of 470,000 passengers reached, with 2.2 million impressions
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