Aruba Tourism Campaign with LATAM
Client Sector
Region
Airline
ARUBA TOURISM - LATAM EXPERIENTIAL CAMPAIGN
Aruba Tourism and LATAM teamed up to surprise VIP lounge passengers in Chile with an innovative and interactive brand activation, offering the possibility to win a trip for two to Aruba with all expenses covered.
Campaign Objectives
Raise awareness of the launch of the new LATAM Airlines route to Aruba.
Engage with all international passengers, both on board and in the VIP Lounge.
Two-month brand activation for VIP passengers, who could participate for a free trip to Aruba
Promoters stationed at the booth to guide guests through the experience
Social media engagement with passengers and the brand
TV screens featuring brand spots
VIP Lounge TV featuring spots of the tourism entity
Increase ticket purchases to the destination Aruba.
Spafax’s Solution
Brand activation in the LATAM VIP Lounge, Chile, where LATAM passengers could participate via social media (picture posts) for a chance to win a free trip to Aruba for two, all expenses covered.
Passengers could also interact with a hostess to inquire about the contest dynamics and the new route to Aruba.
This provided Aruba Tourism with the opportunity to capture footage from the event for a corporate video.
LATAM VIP Lounge CHILE Spot: 30-second advertising spot displayed on eleven screens in the lounge, repeated every 1 minute throughout December 2023 and January 2024.
LATAM VIP Lounge Spot ARGENTINA: 30-second advertising spot displayed on two screens in the lounge, repeated every five minutes throughout December 2023 and January 2024.
LATAM In-flight TV: 30-second advertising spot after the Safety Video, aired on all LATAM SSC international routes in December 2023 and January 2024.
Results
LATAM VIP Lounge Chile: 84,400 HVC passengers reached during the 2-month activation period via the Booth and Spots exhibition.
LATAM VIP Lounge Argentina: 24,000 HVC passengers reached during the 2-month TV Spots campaign.
LATAM In-flight TV: 1,300,000 passengers reached, with over 2.5 million impressions.
Brand Awareness: Great return on destination perception among LATAM's High Value Customers and all international passengers.
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