SIAM Yummies Drove E-Commerce Sale of Thai Snacks in Singapore
CONNECTING THROUGH CREATIVES
Unleashing Creativity and Putting Mobile First with SIAM Yummies.
Campaign Objectives
The campaign was designed to drive incremental website traffic and brand awareness
Increase website sales through impactful mobile-only formats and creatives
Spafax’s Solution
Utilising Scoot Airlines to drive traffic and engagement on Facebook which worked well with the nature of the e-commerce business.
Results
Campaign was a success and outperformed Scoot’s benchmarks by 3x higher! It also generated the highest clickthrough rates WoW with an average CTR of 2%, this was +251% higher than Scoot’s average benchmarks.
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