Science Centre Singapore’s Multi-Channel Activation with Scoot
Client Sector
Region
Airline
Platforms
DRIVING BRAND AWARENESS, EVENT PUBLICITY AND TICKET SALES
Science Centre Singapore and Scoot showcased the unique attraction's latest curated events to Scoot's passengers, increasing footfall and ticket sales.
Campaign Objectives
Raise awareness of Science Centre Singapore and its unique offerings, especially among family groups
Widespread publicity of its latest themed events and curated exhibitions
Encourage ticket sales and increases in visitor numbers
Spafax’s Solution
Advertisements and advertorials in Scoot magazine
In-cabin headrest covers on Scoot planes
Online retargeting on mobile devices
Post air ticket booking EDMs to Scoot passengers
Campaign Mechanics
Year-long campaign that ran across a variety of platforms and channels.
Results
Delivered to all of Scoot's passengers and subscribers
Client felt that the event campaign was a success overall
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