Piaget Partnership with Emirates and Singapore Airlines
Client Sector
Region
Airline
Platforms
PRESENCE BOOSTING CAMPAIGN
Piaget partnered with Emirates and Singapore Airlines to target discerning and affluent travellers with the goal of boosting its brand awareness in Asia Pacific and the Middle East.
Campaign Objectives
Increase international presence, particularly in Asia Pacific and the Middle East, covering key markets and travel corridors
Boost exposure to affluent consumers in new markets
Raise global sales figures worldwide while supporting local sales initiatives
Spafax’s Solution
Targeting the frequent flyer audience and leveraging on in-flight media to increase campaign footprint since 2016
30-second pre-roll video adverts with multiple creatives in different languages, combined with 5-second static billboard to communicate and engage with the passengers across selected movies and TV content
Strategic partnership with Emirates and Singapore Airlines to tap on key and relevant markets
Campaign Mechanic
Emirates ICE package year-on-year, with 30-second video advertisements placed before in-flight movies and TV content
Piaget has extended their partnership with Emirates and Singapore Airlines, venturing into new media channels and unique forms of content to further engage passengers
Long-term partnership led to Piaget developing an exclusive episode with Business Traveller (a Spafax-produced travel TV series) to deliver a unique story for the ultra-thin watch series - “Altiplano Concept”
Results
Emirates : Average monthly reach of 5 million passengers and 8.5 million impressions
Singapore Airlines: Average monthly reach of 1.82 million passengers and 4 million impressions
The Business Traveller Piaget episode is now distributed and listed on Emirates’ and Singapore Airlines’ entertainment libraries, as well as those of 30+ additional airlines
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