Avis reconnects premium Singapore Airlines passengers with the joys of road trips
GLOBAL BRANDING CAMPAIGN
Singapore Airlines’s PPS Club members are high-net-worth, frequent flyers who enjoy off-the-beaten-path experiences. Avis acquainted this affluent audience with the idea of unexpected discoveries waiting in every road trip.
Campaign Objectives
Drive brand awareness in an affluent audience
Create interest in travelling by car
Increase car rentals
Spafax’s Solution
Full page advertorial and inside back cover advertisement in Priority Magazine, an exclusive publication delivered to the homes of high-net-worth, frequent flyers of Singapore Airlines
Main section banner in Priority Digital, the app version of the magazine
Campaign Mechanic
Q2 2019 to Q1 2020
Results
Targeted reach to the airlines’ 40,000 PPS Club members
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