Eurowings and Spafax Extend Inflight Entertainment Partnership with Spafax Profile
Eurowings is the fourth passenger airline of the Lufthansa Group to launch a new interactive entertainment platform, Spafax Profile.
LONDON – January 29, 2020 – Eurowings and global content agency Spafax announced today the launch of Spafax Profile, Spafax’s entertainment personalisation platform. Passengers flying with Eurowings can now access inflightentertainment.eurowings.com to find out which movie, TV, audio or games content is available on their next short-haul or long-haul flight. Profile enables everyone to watch trailers, recommend content via email or social media, get informed about the internet service on board or find the answers to FAQs.
Spafax Profile, proprietary software developed by the entertainment company, allows passengers to see the Eurowings in-flight entertainment offer available prior to their trip, as well as more in-depth information about each program all via an interactive website experience. The Spafax Profile ‘Connected Experience’ brings entertainment to every step of the passenger journey, from discovering entertainment at home, to future streaming in the lounge and continuing in flight.
“Switching from a printed to a fully digitised version of our Entertainment Media Guide [will] help us save printing, distribution and waste costs in the future.”
As an open, system-agnostic platform, Spafax Profile, is designed to enrich and improve all connected IFE hardware solutions. The open APIs connect with airline integration points and third-party apps, enabling next-gen entertainment experiences for our clients’ passengers.
“We’re always looking to help airlines make the best of their in-flight entertainment and are thrilled to be partnering with Eurowings for this purpose.”
Spafax CEO, Niall McBain added, “We’re always looking to help airlines make the best of their in-flight entertainment and are thrilled to be partnering with Eurowings for this purpose. We’re confident that Spafax Profile will deliver a more personalised experience for Eurowings’ passengers.”
About Eurowings
Eurowings is the low-cost airline of the Lufthansa Group and thus part of the world's largest aviation group. With a fleet of currently 140 aircraft, Eurowings specialises in low-cost direct flights within Europe. The German airline currently offers more than 150 destinations in over 40 countries worldwide, making it one of the leading European point-to-point carriers. In 2019, the company flew more than 28 million passengers. Eurowings employs more than 5,000 people.
About Spafax Group
The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world. Current clients include Air Canada, American Airlines, British Airways, Japan Airlines, Delta Air Lines, Emirates, the Lufthansa Group, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a WPP company.
