An Engaging Social Media Strategy
Photo: Camilo Jimenez
Social media platforms are where you and your existing and potential customers should be having conversations. If you’re not participating in those conversations, how would you know if your brand’s messages are being heard by people you most want to connect with?
It’s A Necessity
A strong social media strategy is an excellent way to build brand connection and brand loyalty; social media allows for two-way communication between your brand and consumers, which in turn lets them to see you as a ‘friend’, rather than just a business.
It helps to validate your brand and improve brand awareness – consumers want to know about your brand, who the people are behind it, why they should buy your product over another, and more.
Keep ‘em coming back for more! When it’s done right, it tells consumers that your brand is active; this is where regular and engaging content – personalised where possible – comes into play. No automated messages here!
It’s cost-effective: signing up for an account is free but if you decide to pay for advertising on social media, start small.
Helps increase website traffic – it gives consumers another avenue to click through to your website, via a social media platform.
Spafax offers a two-pronged approach to reach potential customers via the Scoot Retargeting platform on Facebook as well Dedicated EDMs.
